Looking back on the goals I laid out for 2015, I suck. I hardly met any of the goals I set out, and I think the ones I did reach, were on accident. I don’t remember revisiting them once I wrote them. I didn’t meet many of the goals deliberately. I suck.
- Increase advertising budget. Met. I doubled this.
- Complete the in-house studio. Met. It’s beautiful and I love showing this to my clients.
- Revamp my business model. Met. I did do this to include more printed products in my senior and wedding collections.
- 10 weddings and double my senior clients. Partially met. I only shot four weddings; however, my senior clients did almost in fact double.
- Prepare for a bridal show in 2016. FAIL. I’m not really sure I want to do this. Ever.
- Triple 2014’s gross income. Partially met. I didn’t come anywhere near growing by 300%, but I did grow by 27%.
- Network with more vendors. FAIL. I reached out to a few, but wasn’t very diligent about following up with them.
- Mentor beginners. FAIL. No one asked for help, and I didn’t seek anyone out.
- Score an 80 on a WPPI entry. FAIL. MAJOR FAIL. I didn’t even submit an image.
- Post more than 120 blogs. FAIL. I posted 57 blogs articles in 2015; 79 in 2014. I am no where near my goal of 120.
- Finish reading Picture Perfect Posing. FAIL. I don’t think I ever picked up the book again.
- Finish all my Creative Live courses. FAIL. I tend to only watch certain parts of the classes and then I went and bought more.
- Shoot more personal projects. Partially met. I did start the Day in the Life project with my dad and his brothers and sisters. I didn’t finish it.
- Cover more of my personal life with photos. Fail. I did not take my camera to more personal endeavors. My personal images in 2015 were half of what I captured in 2014.
- Continue to develop professional relationships. Met. I continued to attend meetups when I could and I continued to network more closely with a few photographers who have also become friends.
So, I’m capitalizing on the positives here. I made more money. I completed a designated work space to meet with my clients and filled it with beautiful samples. I had a lot of fun and my work environment is the best I’ve ever experienced. I finished my second year of being a full-time photographer without having to go back to a traditional job. This past year was the first year I traveled for two different workshops/seminars. I met new photographers who I now consider friends and have kept in contact with. I tackled off-camera lighting and used it in every single one of my portrait sessions. Maybe I don’t suck.
Until next time, be positive, happy, healthy, and don’t forget to be photographed.
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I am San Antonio’s most unique wedding photographer. I specialize in a 10-day image delivery, same-day prints, same-day slideshows, Italian handcrafted wedding albums and I have a mobile meeting space.
I am a full-time, internationally-awarded and WPPI-C certified professional wedding photographer based in South Texas near San Antonio. I offer a premier and personal service coupled with an unforgettable photography experience. I cater to clients who appreciate quality photography and help them to create family heirlooms that will last for generations.
I started Ata-Girl Photography Co., LLC in 2010. I firmly believe that the unique set of circumstances I have faced in life has prepared me to take a personal and genuine interest in my photography clients. I enjoy documenting the important milestones and captivating moments in people’s lives. I love being a part of people’s journey and consider myself privileged to document their legacies.
When I’m not photographing a wedding, I love to spend my spare time hiking, camping, cycling, reading, listening to Elvis and Prince. The most important things in life are for me to see my two daughters happy and to create a family history my grandparents and grandson would be proud of!
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