I’m not starting my new year off on a very good foot; I’ve been sick since January 1st. However, I do think I’m starting to feel a tad better today. I actually made it out of bed this morning.
I start each year for Ata-Girl making a list of goals for the company. While most of the goals are attainable, I always like to add a few that are a far reach.
- Increase Advertising Budget. I’ve dabbled with Facebook and Google advertising. I’d like to increase my budget for this with actionable ads that cater to my local, specific demographic.
- Complete my In-House Studio. I don’t actually have much to go on this. I purchased some software and a 50″ TV during Black Friday. I just need a hardwood floor and some furniture.
- Revamp my Business Model. I almost provide a complete photography service now, but there are still a few missing parts. I plan on filling the gaps soon. I will change my business model slightly to offer a complete, more of a boutique-style photography experience.
- 10 Weddings and Double my Senior Clients. I love shooting weddings but haven’t been able to fully break into this genre of photography. I’ve got a few specific plans to book more weddings—some of them already in place. I’d also like to shoot more seniors. Until now, I’ve limited the senior sessions I shoot per year, but I do believe I can safely double that number and still provide pristine customer experience. However, that won’t happen until I start with the class of 2016. I’d also like to shoot more seniors outside of JHS.
- Prepare for Bridal Show in 2016. Especially if I fail to shoot/book ten weddings this year, I will spend the final months of the year preparing for one of the big bridal shows in the area.
- Triple 2014’s Gross Income. I’m not going to put any specific numbers out there, but 2014 was a banner year for Ata-Girl. In 2015, I’d like to triple that.
- Network with More Vendors. Although I created a vendor spotlight section on my website more than a year-and-a-half ago, I’ve only spotlighted four other vendors. Ideally, I’d like to be featuring a different wedding vendor each month.
- Mentor More Beginners. In the past, I’ve had impromptu meetings with other, new photographers to answer a few questions or show them how to do something. I would like to find the time to fit in one or two new photographers to mentor once a month for a full year.
- Score an 80 on a WPPI Entry. This goal is so hard, but I’m still shooting for this. I would like to be considered above a professional average by well-known leaders of the industry. My goal is to shoot at least one contest-worthy image during each session or event—not that I’ll actually enter that many, I just want to have a larger library of contest-worthy images. The deadline for this year’s 16×20 print competition is on the 14th of January. I do not think I’ll be entering anything, but I do have plans to attend the live judging in Vegas again.
- Post More than 120 Blogs (>2X/Week). Last year, my goal was to blog three times a week, but I failed miserably. For now, I’ll just continue to blog at least twice a week and hopefully, finish the year with more than 120 blog posts total.
- Finish Reading Picture Perfect Posing before January 31st, 2015. I’ve now owned the book for ten months; I even have an autographed copy. Yet, I have only finished one single chapter. I want to be more competent and fluid with my posing. I want to create poses that are believable and complement my clients. I need to finish this book—15 chapters to go.
- Finish all my Creative Live Courses. I have a library of seven courses but I don’t think I’ve watched any of them beginning to end while taking notes. Taking notes causes my mind to more easily recall something and it’s the best way I learn and retain. I will re-watch all seven courses and take extensive notes.
- Shoot More Personal Projects. Personal projects keep me inspired and expand my creative outlets. They offer a stress-free environment to shoot in.
- Cover More of my Personal Life with Photos. I do bring the camera to most of my important family events, but I would like to cover more of my day-to-day life with daughters. Since I’m always behind the camera, I’d like to be in front of the camera more with my family. I want my daughters to be left with more than the 25-30 images we had when my mother passed.
- Continue to Develop Professional Relationships. I’ve been very blessed to meet and get to know some very fine photographers. Together, we’ve hashed out many dilemmas, worked our way through new ideas, provided inspiration and friendship to each other, and shared secrets we’ve learned. I want to continue to cultivate these friendships so that we all can grow to our full creative and business potential.
Until next time, be positive, happy, healthy, and don’t forget to be photographed.
I am a professional wedding and senior photographer based in South Texas near San Antonio. I pride my business in offering a premier and personal service coupled with an unforgettable photography experience. I cater to clients who appreciate quality photography and help them to create family heirlooms that will last for generations. As a full-time professional photographer, my sole purpose is to provide amazing, memorable and full-service photography.
I started Ata-Girl Photography Co., LLC in 2010. I firmly believe that the unique set of circumstances I have faced in life has prepared me to take a personal and genuine interest in my photography clients. I enjoy documenting the important milestones and captivating moments in people’s lives. I love being a part of people’s journey and consider myself privileged to document their legacies.
When I’m not photographing a wedding, family or high school senior, I love to spend my spare time hiking, cycling, reading, listening to Elvis and Prince. The most important things in life are for me to see my two daughters happy and to create a family history my grandparents would be proud of!
The post, Photography Goals for 2015, first appeared on Ata-Girl Photography Co.’s website and blog. Please feel free to comment here, or share this post with your friends via Facebook, Twitter or Pinterest. Please email me if you have any questions about this article or want to share a neat idea for a future blog post with me.